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AI search & SEO for B2B SaaS

Be the answer AI recommends.

Your buyers now ask ChatGPT, Perplexity, Gemini and Claude which software to shortlist. We make sure your product is in that answer, and that you keep winning on Google too.

Senior search experts Proprietary AI visibility tracking
Live

What’s the best SOC 2 compliance platform for a 50-person SaaS?

Based on features, reviews and setup time, here’s a shortlist:

  1. 1
    Your productTop pick

    Fastest route to audit-ready, with automated evidence collection and strong reviews.

Sourcesyourproduct.com g2.com reddit.com

Where your buyers are asking now.

  • ChatGPTOpenAI
  • PerplexityAnswer engine
  • GeminiGoogle
  • ClaudeAnthropic
  • AI OverviewsGoogle Search

The shift

Buyers now ask AI for the shortlist.

Software buyers ask AI assistants to compare tools, explain trade-offs and recommend a vendor, often before they ever visit your site. If you’re not in that answer, you’re not on the list.

01

Answers, not links

An AI assistant gives one answer with a handful of names. Ranking on page one isn’t enough if you’re missing from the answer itself.

02

Others shape the answer

AI leans on review sites, communities, comparison articles and docs. What the web says about you matters as much as what your own site says.

03

Google still matters

AI search engines use search indexes to find their sources. Strong SEO is the foundation that AI visibility is built on.

What we do

AI search first. SEO underneath.

Start with an audit to see where you stand, or go straight to ongoing AI search and SEO work.

Start here

AI Visibility Audit

A clear picture of how ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews talk about your product today, who they recommend instead, and a clear plan to change it.

Explore AI Visibility Audit
Ongoing

AI Search & SEO

Monthly work to get your product cited and recommended in AI answers and ranking on Google: the content, technical fixes and third-party mentions both rely on, tracked in Klarity, our own tool.

Explore AI Search

How it works

Clear steps. Measurable progress.

  1. Audit

    We test the questions your buyers ask across every major AI assistant and Google, see who gets recommended, and find out why.

  2. Fix and publish

    We fix what stops AI and Google understanding you, then create the pages and third-party mentions that earn recommendations.

  3. Measure and grow

    Klarity tracks your share of AI answers every day. We double down on what moves it and report in plain English every month.

Built by us

See exactly where AI recommends you.

We use Klarity, our own AI visibility tool, to ask ChatGPT, Gemini and Perplexity the questions your buyers ask every day, and to track how your share of answers moves against competitors.

How Klarity works

app.useklarity.co/dashboardExample data

AI visibility, last 90 days

ChatGPTGeminiPerplexity
Share of voice38.4%▲ 14.2 pts
Visibility score61▲ 19
Mention rate54%▲ 21%
Prompts tracked120Daily
Visibility trend90d
Your productCompetitors
LeaderboardShare
1Your productYou38.4%
2Competitor A27.1%
3Competitor B18.6%
4Competitor C9.9%
5Competitor D6.0%

Illustrative example. Real dashboards track your own prompts and competitors.

Why Visible

Senior thinking. No agency layers.

You work directly with the person doing the work, backed by software we built for exactly this job.

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  1. 01

    Built for SaaS buying journeys

    Comparisons, alternatives, integrations and use cases. We focus on the questions software buyers actually ask before they book a demo or start a trial.

  2. 02

    AI search and SEO as one strategy

    Not separate “SEO” and “AEO” projects. One plan that covers Google, AI assistants and the third-party sources that shape both.

  3. 03

    We measure it with our own tool

    Klarity tracks your AI visibility every day, so decisions are based on real answers, not guesswork or screenshots.

  4. 04

    Priorities, not fixed deliverables

    You’re not buying four blog posts a month. We find the opportunities with the biggest impact and put the work there first.

  5. 05

    Honest from day one

    Nobody controls what AI assistants or Google show. We never promise a placement. We show you what we’re doing, why, and what changed.

John, founder of Visible

Who you’ll work with

Hi, I’m John.

I spent more than ten years in senior SEO roles at leading UK and global agencies, working on search for well-known international brands.

Now I help B2B SaaS teams get recommended in AI answers, building on the same search foundations and tracking it all in Klarity, our own tool. You work with me directly, with no agency layers.

More about John

FAQ

Questions, answered.

What is AI search optimisation?

It’s the work of getting your product mentioned, cited and recommended when people ask AI assistants like ChatGPT, Perplexity, Gemini and Claude for advice. You may also hear it called GEO (generative engine optimisation) or AEO (answer engine optimisation).

How is it different from SEO?

SEO earns you a place in a list of links. AI search is about being part of a single written answer. The two overlap heavily, because AI tools use search results to find sources, but AI search also depends on what third-party sites say about you and how clearly your content answers buyer questions.

Can you guarantee we’ll be recommended?

No, and you should be wary of anyone who does. AI answers change and nobody controls them. What we can do is improve the signals that make recommendations more likely, and show you exactly how your visibility moves over time.

Do you only work with SaaS companies?

Our focus is B2B SaaS, because the buying journey (comparisons, alternatives, integrations, reviews) is where AI search has the biggest impact. If you’re a B2B software or tech company with a similar journey, we’re happy to talk.

Where should we start?

Most teams start with an AI Visibility Audit. It shows where you stand today, who is being recommended instead of you, and what to tackle first.

Get in touch

Let’s get you in the answer.

Book a 30-minute call. We’ll look at how your product shows up in AI answers and on Google today, and where the quickest wins are.