Answers, not links
An AI assistant gives one answer with a handful of names. Ranking on page one isn’t enough if you’re missing from the answer itself.
AI search & SEO for B2B SaaS
Your buyers now ask ChatGPT, Perplexity, Gemini and Claude which software to shortlist. We make sure your product is in that answer, and that you keep winning on Google too.
What’s the best SOC 2 compliance platform for a 50-person SaaS?
Based on features, reviews and setup time, here’s a shortlist:
Fastest route to audit-ready, with automated evidence collection and strong reviews.
Where your buyers are asking now.
The shift
Software buyers ask AI assistants to compare tools, explain trade-offs and recommend a vendor, often before they ever visit your site. If you’re not in that answer, you’re not on the list.
An AI assistant gives one answer with a handful of names. Ranking on page one isn’t enough if you’re missing from the answer itself.
AI leans on review sites, communities, comparison articles and docs. What the web says about you matters as much as what your own site says.
AI search engines use search indexes to find their sources. Strong SEO is the foundation that AI visibility is built on.
What we do
Start with an audit to see where you stand, or go straight to ongoing AI search and SEO work.
A clear picture of how ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews talk about your product today, who they recommend instead, and a clear plan to change it.
Explore AI Visibility AuditMonthly work to get your product cited and recommended in AI answers and ranking on Google: the content, technical fixes and third-party mentions both rely on, tracked in Klarity, our own tool.
Explore AI SearchHow it works
We test the questions your buyers ask across every major AI assistant and Google, see who gets recommended, and find out why.
We fix what stops AI and Google understanding you, then create the pages and third-party mentions that earn recommendations.
Klarity tracks your share of AI answers every day. We double down on what moves it and report in plain English every month.
Built by us
We use Klarity, our own AI visibility tool, to ask ChatGPT, Gemini and Perplexity the questions your buyers ask every day, and to track how your share of answers moves against competitors.
| 1 | Your productYou | 38.4% |
| 2 | Competitor A | 27.1% |
| 3 | Competitor B | 18.6% |
| 4 | Competitor C | 9.9% |
| 5 | Competitor D | 6.0% |
Illustrative example. Real dashboards track your own prompts and competitors.
Why Visible
You work directly with the person doing the work, backed by software we built for exactly this job.
Book a call (opens in a new tab)Comparisons, alternatives, integrations and use cases. We focus on the questions software buyers actually ask before they book a demo or start a trial.
Not separate “SEO” and “AEO” projects. One plan that covers Google, AI assistants and the third-party sources that shape both.
Klarity tracks your AI visibility every day, so decisions are based on real answers, not guesswork or screenshots.
You’re not buying four blog posts a month. We find the opportunities with the biggest impact and put the work there first.
Nobody controls what AI assistants or Google show. We never promise a placement. We show you what we’re doing, why, and what changed.
Who you’ll work with
I spent more than ten years in senior SEO roles at leading UK and global agencies, working on search for well-known international brands.
Now I help B2B SaaS teams get recommended in AI answers, building on the same search foundations and tracking it all in Klarity, our own tool. You work with me directly, with no agency layers.
More about JohnFAQ
It’s the work of getting your product mentioned, cited and recommended when people ask AI assistants like ChatGPT, Perplexity, Gemini and Claude for advice. You may also hear it called GEO (generative engine optimisation) or AEO (answer engine optimisation).
SEO earns you a place in a list of links. AI search is about being part of a single written answer. The two overlap heavily, because AI tools use search results to find sources, but AI search also depends on what third-party sites say about you and how clearly your content answers buyer questions.
No, and you should be wary of anyone who does. AI answers change and nobody controls them. What we can do is improve the signals that make recommendations more likely, and show you exactly how your visibility moves over time.
Our focus is B2B SaaS, because the buying journey (comparisons, alternatives, integrations, reviews) is where AI search has the biggest impact. If you’re a B2B software or tech company with a similar journey, we’re happy to talk.
Most teams start with an AI Visibility Audit. It shows where you stand today, who is being recommended instead of you, and what to tackle first.
Get in touch
Book a 30-minute call. We’ll look at how your product shows up in AI answers and on Google today, and where the quickest wins are.